The presence of international students is hugely beneficial for both universities and local communities across the UK. Universities invest in overseas marketing campaigns to attract an increasing number of international candidates from around the world.
Our client, a prestigious local University has a large Chinese student population. To keep this group up to date with campus news, the client produce a weekly newsletter. This newsletter also serves to give prospective students an insight into campus life. In order to keep this publication current and relevant, a quick turnaround is essential.
Every week, we received the latest newsletter in English ready for translation. Due to the difference across time zones between our UK office and our Chinese team, we were able to complete each translation overnight resulting in a turnaround of less than 24 hours.
This rapid turnaround enabled weekly news and events to be broadcast to students, keeping the newsletter fresh and exciting!